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Featured in the WON - Sewing up the outdoor apparel market — the Women of Girls with Guns Clothing
May 22, 2012

This is one of those real-life stories that might later appear on the Hallmark or Lifetime channel. It concerns two Northern California women who recognized a need in the marketplace for women’s clothing that reveals an underlying passion for hunting and shooting. Norissa Harman first toyed with the idea of creating a line of outdoor-theme-related women’s apparel when she noticed that her husband brought home tee shirts from his hunting trips. She always thought she could do it better, and make shirts that appealed to women – starting with the fit. She confided in a friend, Jenifer Adams, about her idea. In 2009, they pooled talents and resources in Red Bluff, California, and launched Girls with Guns (GWG) Clothing. Read Complete Article